Pitch in the Zone – Rita Beltrão Martins – November 19, 2020

  • Pitch in the Zone – Rita Beltrão Martins – November 19, 2020

  • Presenter Zone

    November 19, 2020 at 9:02 am

    This week’s presenter at Pitch in the Zone was Rita Beltrão Martins, founder of Terrius, a maker of gluten-free flours.

    Rita is a PhD student and her pitch today was a practice run for an upcoming contest. She was very well prepared and presented with tremendous energy. Watch her pitch and our feedback here:


  • Presenter Zone

    November 19, 2020 at 9:02 am

    Michael Marchuk: Swap the intro slide (where you’re working) and the second slide (start with Grandma story and the natural materials)

    Michael Marchuk: Scarcity slide – shows an “increase”?

    Michael Marchuk: Perhaps discuss the celiac/gluten issues as a driver along with the natural ingredients. If you’re targeting the gluten-free market, you should highlight the celiac and gluten-intolerant (as well as the non-GNO) consumers

    Michael Marchuk: Target audiences – commercial / consumer. Define the two markets and identify the drivers in each, as well as the potential market size.

    Michael Marchuk: Getting into the “nuts-n-bolts” starts getting away from the pitch…

    Michael Marchuk: I see the ask for the investment, but I don’t know your current revenue or potential revenue estimates.

    Nathan Gold: The horse race vs equestrian is awesome. I wish I thought of that.

    Nathan Gold: WE need to help Rita cut or use concision.

    Michael Marchuk: Also, with grain scarcity – if you GROW, what will happen with the sourcing of your natural products over time? Will you be able to keep up with the demand in your sourcing?

    Nathan Gold: Less speak on the competition will give you some time back.

    Scottie Spurzem: What is the meaning of Terrius??

    Nathan Gold: Thank you all for joining us today. It means a lot to us to have you all with us each week.

    Rita Beltrão Martins: Thanks a lot!!!

    Michael Marchuk: Wishing you the best in your competition!

    Rita Beltrão Martins: It will be a pleasure join Pitch Zone soon!

    Rita Beltrão Martins: Thank you!!

    SAMANTHA WORRELL: It’s a pleasure. I always learn something and love hearing these innovative companies. thank you!

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